Young Alumni Achievers: Tiffany He ’16 Produces Michigan Central Station Launch Events

When Tiffany He ’16 found out she would be on the team to plan the June 2024 re-opening of Detroit landmark Michigan Central Station, she was thrilled to be able to travel frequently back to southeastern Michigan. He works at Civic Entertainment Group, a firm based in New York that produces experiences and events for a variety of clients around the country, and her work on the Michigan Central launch events capped a six-year historic restoration project, including overseeing production of an all-star concert and open house exhibition.

But back in high school, He was mostly drawn to math and statistics, and was awarded the Arleen Schwartz Mathematics Scholarship as a senior. She started at Greenhills in 6th grade, and counts most of her best friends to this day as Gryphons.

“Greenhills has a special place in my heart,” He said. “From field hockey to forensics and clubs, and of course academics, it opened my eyes to what was possible.”

From Greenhills, He moved on to Dartmouth College and a degree in economics. During her senior year, she took an accelerated business mini-course, where she was introduced to marketing as an academic subject for the first time.

“It was peak Covid when I graduated in 2020, and I wasn’t sure what direction I wanted to take my career in. I landed a full-time role at an experiential marketing and communications strategy agency and found out my client would be Ford Motor Company, coincidentally where my mom has worked for over two decades as an engineer. I was thrilled to work on projects that truly ‘hit home’ for me.”

With clients from coast to coast, He’s work schedule requires lots of travel. Recently she spent three weeks in Wisconsin and a month in Chicago for the National Conventions, traveled to Las Vegas to plan a corporate conference, and assisted with an event at the Nasdaq building in Times Square. Crocheting is a favorite airplane activity.

Now that her work has shifted away from southeastern Michigan, at least temporarily, He says the Michigan Central Station project will always remain a career highlight for her:

“It’s just incredible how eight years after pulling weeds outside the Station during my senior year as part of spring break service in Detroit, our team was inviting folks to celebrate a totally refinished building, where innovators and entrepreneurs will create the future together.”

She shared that her favorite thing about producing those reopening events was “seeing how many Detroiters had such an important connection to that building through their family histories. As a portal into the city, thousands of people had experienced that space for generations.”